CASE STUDY

BIRMINGHAM
COUNTRY CLUB

OVERVIEW

Birmingham Country Club is a premier, full-service family club, rich in history, which Features a scenic 18-hole championship golf course, racquet and paddle courts, a competition-sized pool, fitness facilities, fine and casual dining, and so much more. The club recently went through an $8 million dollar renovation for its centennial and wanting to update its website to support the overall brand.

CHALLENGE

Though being one of the best country clubs, their website lacked persona and member involvement. They were looking to add mobility, cleanliness, and an easier management system to update their membership and build an overall marketing platform that allowed their members to manage everything online.

SOLUTION

We took a software-first approach and add Event, Dining, and recently pool reservation with a waitlist and lottery system. We are adding text messaging event/reservation confirmation this winter. The membership directory acts more like Facebook where members can add friends, post updates, and share images. We added a more user-friendly design with member settings that allow hiding of unnecessary categories, and a custom email marketing program that allowed specific groups, reservations, times, events, and committees to be addressed personally. EGO was the full-service digital marketing service provider that could step in and assume control of everything from the mundane to essential website responsibilities such as maintenance, updates, tracking, UX/UI and lead generation.


35k

Users per month

2:35

Avg. minutes on site

21k+

Reservations filled in 2020

100%

Member capacity

WHAT THEY THINK

"I had the biggest compliment from a good client today. She said she could tell the “tone” of the salon had changed by all the emails we had sent her. I asked what she felt was different and she said it felt ‘Sweeter, kinder and welcoming’…I knew your hand in this was EVERYTHING! Thank you!"

Michelle Emerson

Membership Director

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