CASE STUDY

DELAIRE
COUNTRY CLUB

OVERVIEW

Delaire is a boutique premier country club located in South Florida where members enjoy the best of private golf, tennis, and social living. It is here that a timeless community has taken shape, combining luxury real estate and world-class resort-style amenities access without tee times or court reservations. Far more than exceptional golf, tennis, fitness, and social events, here you will find a secure, comfortable, and elegant lifestyle, with a deep sense of community. Essential attributes make for a welcoming, and lively community – where superior value and uncompromised service are the norms. It is why Delaire has been recognized as a Distinguished Club of the World and is widely regarded as a gem in South Florida country club living.

CHALLENGE

Being a private country club community, Delaire Country Club wanted to showcase their real estate and country club lifestyle as one unique brand. Along with combining these two objectives, Delaire also wanted their website to be completely automated with the MLS. After breaking down all of their objectives, they realized that not only are we selling homes, but we are selling custom-built homes, homes that need renovations, and normal real estate. Selling renovation and custom build programs are not currently handled by the MLS and would need to be showcased well to potential buyers.

SOLUTION

EGO created a single solution that directly ties in with their membership sales. Giving potential members an opportunity to browse current real estate offerings along with showcasing approval contractors with blueprints. The lifestyle is felt throughout the site allowing people to use less imagination when making a decision. Our unique approach makes the luxury real estate and unique lifestyle at the forefront and the site is directly tied to the MLS and updates accordingly.


WHAT THEY THINK

"What EGO and their team did for our country club was nothing less than marvelous. Our potential members and residence are both excited and appreciative to share the unique lifestyle that our club brings to the South Florida community. Thank you again and again."

Ana Todor

Director of Marketing

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