CASE STUDY

ELIE WINE CO.

OVERVIEW

Elie Wine Co. is southeastern Michigan's premier wine shop specializing in old world wines. Elie Wine delivers each of their customers a fresh discovery of smaller batched wines that make them ask questions. This is what Elie Wine is all about, a deeper understanding. Beneath their philosophy of wine and appreciation, Elie Wine has flourished as the prominent go-to store for any wine collector or avid wine drinker.

CHALLENGE

Elie Wine has a story to tell about each bottle they procure. It's easy to walk into a brick and motor and start a conversation. But to bring that to life with a website is much more difficult. Elie wanted to tell a story about each bottle of wine. From the variety of grapes to the appellation, so their customers would understand, appreciate, and become more involved in the limited unique batches that fill the bottle.

SOLUTION


WHAT THEY THINK

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