CASE STUDY

MISTAR
COMMUNICATIONS

OVERVIEW

Since 1982, MiStar has been supplying both residential and commercial clients with the most advanced technology in business telephone systems. From cabling and computer network wiring to hardware and custom software, all your voice and data needs. They’ll work with you to develop and implement a communications system that will help your business become more efficient, productive, and profitable.

CHALLENGE

MiStar was outgrowing its fleet and wanted to start handling customer issues remotely. Along with that, their brand was outdated and needed a fresh update, with a robust informational website.

SOLUTION

Ultimately, MiStar wanted to drive more qualified search traffic and increase conversions for their remote platform. To do this, EGO devised a strategy that included search engine optimization efforts, paid-per-click advertising, and ongoing improvement efforts. EGO developed a remote support system that allows MiStar’s customers to access with their name and a meeting ID; EGO made this front and center on the website to showcase the MiStar support system. EGO also developed an app that allows managed access without a peer on the other end. This has allowed MiStar to not only grow but to cut fleet costs. Their new identity is across all of their trucks and literature to let remind clients help is only a click away. Their website averages 800 visits per month and has saved hundreds of thousands in their fleet budget.


+66%

Organic Traffic

+59%

Non-Branded Traffic

+19%

Phone Call Leads

+23%

Web Form Leads

WHAT THEY THINK

"Our website has opened up an entirely new business model. We were a phone company who has since become a technology company. Our remote assistance segment has been over 50% of our gross revenue since we launched. We have no one more to thank than EGO and their entire team. I have no problem spending money with them when money is well spent!"

Paul Wilde

President

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