Software Development

What is software development?

Software development is the process of conceiving, specifying, designing, programming, documenting, testing, and bug fixing involved in creating and maintaining applications, frameworks, or other software components.

Does my business need software development?

In a technologically driven world, business success relies heavily on secure, scalable & functional software systems. The digital space is experiencing fierce competition, and it has become imperative for businesses to mark their presence either via a website or mobile application, or both.

With over a decade of experience in development, deployment, integration, and updating custom software applications for mid to medium-sized enterprises, EGO Creative Marketing is your one-stop solution to robust & hybrid website or mobile applications.

Why EGO for your software development project?

Your website is the face of your business – the first impression that you make on your audience.

Having a professional team of web developers can make a big difference. When it comes to developing a website or a mobile application, interface design is not the only focus. What is the point of having an exceptional design that nobody understands?

Ideally, a software development process, be it a website or a mobile application, should be a comprehensive approach that should encompass security tests, code integrity, UI & UX, database optimization, and more. These core components drive web & mobile application development protocols at EGO.

Web developers at EGO can also help you keep up with the continually changing digital landscape while empowering your brand with powerful functionality and the most modern design.

We follow an agile software development methodology that encourages testing and updating development tools, strategies and processes as needed.

We treat every business unique and take one step further to understand the customer frictions and pain points to deliver a software solution tailored for your business.

At EGO, we follow a mobile-first development approach- this helps us churn out web applications that are responsive to all the screen sizes. This is imperative when it comes to software development because some 70% of web users are online with mobile devices.

As a professional digital web development agency in Metro Detroit, we offer the following custom software development services:

  • Website design & development
  • Mobile application development
  • Desktop applications
  • SaaS products
  • Database development

Our teams of software developers are prominent with the following web development technologies:

We bring the best software developers to the table and consider security a top priority. We value the integrity of your data and strive to maintain confidentiality no matter what. Our software development process features a ground-up approach that efficiently channelizes and captures the project process at regular intervals to facilitate timely delivery. Our team of developers also appreciates and promotes transparency when communicating the project process- there are no surprises here.

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No pitch, no pressure. We want to know you and help you succeed.

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Frequently Asked Questions

What are the technologies that you are specialized in?
WordPress/PHP on the backend and HTML/CSS/SCSS/JS/React on the backend.

Would you help me to decide whether to create a web or mobile application?
Yes, we will walk you through from ideation to planning to execution.

How do you guarantee product quality?
We have a multipoint quality assurance check and thoroughly test your website before launching.

Do you appreciate clients getting involved in the application development process?
Yes, we like to keep clients involved at all stages of the development process.

How often will I get project progress updates in a month?
Since there are no two identical projects we tailor or process to each client. That said, typically there will be at minimum a weekly check-in.

What type of development strategy do you follow?
It depends on the project and the client. We try to proceed with the project using the agile methodology (sometimes with slight tweaks based on the project); however, clients may have their own requirements and an agile or hybrid methodology may make sense.

They're talking about us

"My company has been working with EGO Creative Media for a few years now. Initially, we engaging them to build our remote service software and a website redesign to optimize our online presence, this quickly led to other initiatives, including our logo redesign, for which we have received countless compliments. Over the past four years, the team at EGO has become an integral part of our marketing initiatives. We have very impressed with their full-service capabilities and continue to be a client as they've shown their ROI."

Paul Wilde

Owner, MiStar Communications

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