Video Marketing

Engage the next generation of clients and talent with dynamic video solutions.

Multimedia technology continues to evolve at a steady rate. Our B2B video production team has the horsepower, insight and resources to help you seamlessly adapt.

At EGO, we work closely with all brands to engineer high-definition videos that convey complex information in a digestible manner. From script to final product, we manage every aspect of industrial video production to bring you a finished piece that promotes your products, sells your services and generates real connections with customers.

From product demos to client success stories to branded informational, EGO is your one-stop-shop for video needs. Add another layer of communication to your digital strategy with sophisticated video solutions geared toward your unique industry.

A refreshingly different way of thinking.

Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. However, we can create and edit videos for just about anything. From Real Estate virtual tours to special announcements like birthday milestones and baby announcements.

The Benefits of Video Marketing

Video is a Gold Mine for SEO
It can increase your search engine ranking, click-through rates, open rates and conversions. But you have to reach your target audience. YouTube is the second largest search engine (second to Google). What’s better: YouTube is owned by Google. So that means a properly tagged video can work wonders for your SEO.

Video Boosts Conversion Rates
A recent study found that 57 percent of online consumers were more likely to buy a product they were considering purchasing after watching a video demonstration of that product. See a sample product explainer video below.

Video is Easily Accessible
There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way.

Video is Effective
Studies show that retention rates for information that is both seen and heard is as high as 80 percent. Those numbers drop to 20 percent for information that is seen and just 10 percent for information that is heard. Combining visual and audio is powerful.

Video is Emotional
Video allows you to make a direct appeal to the emotional center of a person’s brain through music. With video, you are also able to attach a face to a concept. The human connection through video is more influential than reading facts in text. See an example of an emotionally appealing video below.

THEY'RE TALKING ABOUT US

"I cannot recommend EGO highly enough!!! They did a video for my mom's 60th birthday. I solicited videos from friends/family and EGO compiled a video with old family movies, photos and the videos. The production value was top notch. The video was a total surprise for my mom-we told her we were watching a documentary on the 1960s...Only when her picture came on the screen did she realize what was happening. The gift was a huge hit and EGO was an absolute pleasure to work with. They accommodated all my requests and met with me many times over Zoom to make sure I was happy with the product. Highly highly recommend!!"

Megan Parpart

Happy Client

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