Video Marketing

Video has become an integral and exciting part of every social media channel. Videos are easily digestible by customers and also take away the visual strain of skimming through textual information online.

Video marketing has infinite power and is ever-evolving. The characteristics of videos, including providing a real-life picture and the easiness to share across multiple platforms, make videos an integral part of any futuristic digital marketing campaign.

Why video marketing?

Video solutions, including brand messaging and advertisements, are no longer just a part of your digital marketing campaign; it’s the pivotal component around which you should design your campaign.

As per HubSpot’s study, videos on landing pages can improve the conversion rate by 80%.

HubSpot’s survey also stated that more than 50% of the consumers prefer to watch brand videos before making a purchase decision.

Smartinsights have forecasted that people will watch videos for around 100 minutes per day in 2021.

Why EGO?

The video production team at EGO is armed with a creative mindset and the craving to churn out enterprise videos to increase your brand awareness & engagement across all your social and digital channels.

Our video marketing team is an ideal conglomerate of marketing, brand, and video experts who combine to plan and script custom videos that resonate with the corresponding buyer’s journey stages.

We embrace the power of storytelling and utilize cutting-edge technology and high-end technical expertise to project your brand image to a broader audience most creatively.

We are among the few digital video marketing agencies in Detroit that take into account even the minute details when it comes to creating and promoting brand videos. For instance, our video marketing calendar would define the audience, demographic, ideal channels, due date, budget, and forecasted conversion metrics.

Our video marketing services encompass a wide variety of video types, including:

  • Demo Videos
  • Brand videos
  • Event videos
  • Interviews
  • Explainer videos
  • Educational or How-to videos
  • Animated videos
  • Testimonial and
  • Live videos
  • YouTube videos

Leverage the power of videos in the most efficient way via video marketing professionals at EGO. Our approach is personal when it comes to brand video production and marketing. We can create unique stories that speak to your potential customers most engagingly. Our dedicated technical and marketing team can assist and keep you in the loop throughout the campaign, whether you need assistance in scripting or identifying the most potential channels to explore.

Quick Facts

66%

consumers prefer watching a video.

80%

consumers say video has directly increase sales.

6x

likely to be retweeted on Twitter over photos.

89%

consumers say video gives them a good ROI.

Frequently Asked Questions

What is your video marketing strategy?
Our goal is to create, curated, and utilize videos that help market your products or services to your target audience. The idea is to keep audience members engaged with your brand in a way that's simple and easy to digest.

How do you choose the music for your videos?
There is a lot more thought in this than you might expect. Music selection is an extremely important part of the message we are trying to portray. So we take the following steps to choose the right music. What's the message? What is the role of the background music? What is the mood? We then select the genre and music track that speaks to your audience. Finally, we have to make sure that we have the right to the music.

How involved will I need to be in the production?
This is totally up to you! If you'd like to be involved, you totally can. We can help out by writing a script for you as part of your on-screen time. Otherwise, we can produce a video without any involvement except approvals.

What if I want changes after the video is produced?
Once we deliver the final draft video, you have an opportunity to review the video and request any changes that may be required. Due to our creation process, 98% of clients are so happy with the final product that no changes or edits are required. However, if you do need a change, we’ve got you covered!

What is the normal turnaround for enterprise videos?
Once filming is finished, it usually takes us 7-10 business days of final editing. This is dependent on the amount of CGI or post-production graphics that need to be edited into the video.

They're talking about us

"I cannot recommend EGO highly enough!!! They did a video for my mom's 60th birthday. I solicited videos from friends/family and EGO compiled a video with old family movies, photos and the videos. The production value was top notch. The video was a total surprise for my mom-we told her we were watching a documentary on the 1960s...Only when her picture came on the screen did she realize what was happening. The gift was a huge hit and EGO was an absolute pleasure to work with. They accommodated all my requests and met with me many times over Zoom to make sure I was happy with the product. Highly highly recommend!!"

Megan Parpart

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