CASE STUDY

PRM
CUSTOM BUILDERS

OVERVIEW

PRM Custom Builders (PRM) is a full-service residential building company with extensive expertise in luxury custom-home building and renovations. PRM offers residential construction project management services with single-point responsibility, assuring total value at every phase. They align their methodologies to the needs of each client to ensure every detail is carefully planned and well defined.

CHALLENGE

In an oversaturated builders' market, we had to make PRM Custom Builders stand out amongst the rest. Their methodologies and principals needed to be the cornerstone of their website.

SOLUTION

Our team wanted more of an emotional attachment to PRM's website. We came up with the tagline, "For the beautiful life you want to build" to let people know they deserve the house of their dreams, and PRM can build it for them. We split up their showcase of work into three categories to better align the clients with what they were looking for without overwhelming them. Throughout the site, we added personal quotes from Paul to reassure the client our process will create their dream home. Once the site was completed, we started working on the SEO & Search Marketing.


WHAT THEY THINK

"I wanted to portray our company different than other builders. EGO played off the emotional feeling that people do deserve the best, and we are the ones that can build it for them. I have received so many compliments on our site since its launch. Thanks for eveything!"

Paul Mooney

Owner

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