SEO & Search Marketing

Search Engine Optimization is a powerful strategy that can bring long-term results for your business. Digital consumers are after quick and satisfying results, and there are not likely to go beyond the first page searching for information. If you overlook the values that SEO can bring to your business, you are shutting the door to multitudes of opportunities. A well-optimized website not only ranks well on search engines to bring potential customers but can positively influence your business branding and identity.

At EGO, we breathe and live SEO. With years of experience handling local, international, and enterprise clients, we can help you outwit your competitors with unique and well sought-out organic SEO campaigns.

Why EGO?

We are among the few digital SEO agencies in Detroit that offer bespoke SEO services to our clients. Most SEO companies preach that content is the key to SEO; we adopt a comprehensive approach where our focus starts from setting a strong foundation to build on. We agree that content is the key to SEO. Still, we start with a detailed SEO audit to identify the critical components ranging from an On-Page to technical SEO elements.

We target right: Our SEO experts strive to source in-depth details about your business ranging from your competitors, unique selling points, and ideal customer. The information is used to perceive multiple buyer personas, which helps us be laser-focused when targeting.  

We rank right: We stand out by ranking for realistic keywords that can bring quality traffic to your website.  

We cover all: Page speed optimization, schema markup, or link building, you name it, we do it. We work around the concept of a perfect page.

We work by the E-A-T principle: All our SEO strategies revolve around the E-A-T principle (E‑A-T- stands for expertise, authoritativeness, and trustworthiness)

We nurture inbound: we embrace the concept of inbound marketing, which makes your brand look appealing to potential customers. We encourage inbound customers by creating content & media assets tailored for each stage in their buyer’s journey.  

We maintain control: We keep ourselves up to date with all the SEO algorithmic and technological trends.  

  • Our SEO Services involve the following:
  • Comprehensive technical SEO audit
  • On-Page Optimisation
  • Local SEO
  • Link Building
  • Content Strategy
  • ROI forecasts

Ecommerce SEO

Ecommerce websites have a lot to them. The sheer number of pages involved in an eCommerce website can make the task of optimizing such websites for search engines challenging. This is where the SEO expertise of EGO can be a godsend. We hone in our SEO strategy to capture the potential visitors that can fill your pockets right away. Our e-commerce SEO campaigns backed up by detailed research can help your product detail pages to be organically visible on the first page for the right keywords.

We understand that eCommerce customer journeys are often complex; we do deep dives to analyze this complex data and identify room for improvement. We also run audits to advise on the user experience components onsite with a sheer focus on minimizing customer friction points.

When it comes to eCommerce SEO, we offer the following:

  • Dynamic URL optimization
  • eCommerce Keyword Research
  • Analytics setup and tracking
  • PLP and PDP page optimization
  • Loading speed optimization
  • User Experience optimization
  • Conversion Optimization (CRO)

SEO processes call for continuous monitoring and updates, and SEO professionals at EGO have been doing this for years. Irrespective of whether you own a B2B, B2C, service, e-commerce, or brick-and-mortar store business, EGO can help you set a winning digital e-marketing strategy. EGO is hard to beat when it comes to content strategy; we are a talented team in Detroit, we have the experience, foresight, and knowledge all under one roof.

Quick Facts

93%

of online experiences begin with a search engine.

57%

of B2B marketers stated that SEO generates more leads than any other marketing initiative.

81%

of people perform some type of online research before making a large purchase.

75%

of people never scroll past the first page of search engines.

Frequently Asked Questions

Why should I outsource my SEO rather than attempting it myself?
The simplest of answers is ROI (return on investment). We use a broad scope of software and years of knowledge. Yes, you can go out and purchase the software we use some costing upwards of thousands a month. Thankfully, we share these costs, and with our knowledgeable team, we will be able to get your ROI faster.

How long does it take to get indexed by Google?
It varies. Sometimes it takes as little as 4 days for a site to be crawled by Google and attribute authority to the domain, and sometimes up to 4 weeks. When you publish a new blog post, site page, or website in general, there are many factors that determine how quickly it will be indexed by Google.

I’ve tried SEO before, and it wasn’t effective. What does EGO offer that is different?
We've heard this one before! Search engines are constantly changing their algorithms to bring you a better internet and better information. It isn't just about keywords, but an overall customer experience, like being able to reach out via social media or on a website that loads fast on a mobile phone. Stagnant websites will kill your business, so keep an online presence at all times through as many channels as possible.

How long does Search Engine Optimization take?
You will start seeing measurable results in 4 to 6 months. However, SEO results grow over time. Whatever results you're getting at 6 months should be considerably less than what you're getting at 12 months.

They're talking about us

"This was my company's first time using an outside source to aid in solving internal/external issues that had been hindering the business and its productivity. EGO pointed us in the right direction while walking us through every step and explaining why it needed to be done to succeed. I would highly recommend EGO Detroit to any business owner/manager who is seeking to reinvent, optimize profit, reduce overhead, and move in an innovative tactful manner with their business model. Thank you EGO Detroit!! You are a lifesaver!!"

Sarah Barbour

Manager, Sharon Dorram Color at Sally Hershberger

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